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The most trusted solution adopted by both business and none business users is that or education. Not only learning how to use social media applications but to also understand the effect that usage has on business. How easy is it to change a reputation, perception or alter a marketing campaign by what is said by an employee? Companies should make sure that the people who are responsible for wielding the social media sword are educated on all issues before commencing.
By now there is a vast groundswell of opinion that social media can be good for the promotion of your business. The uptake in the use of sites such as Twitter and Facebook means these users represent a huge marketing opportunity of approached in the right way. For every upside there is a downside and businesses are doing there homework before committing to this new way of marketing.Remember the horror on an IT managers face when things like USB sticks and external drives came along? Information can be taken easily and malware or viruses could pass the other way. This is true of many forms of technogy and it is no different for social media. What is going to stop an embittered employee saying something stupid on your Facebook page? Or how about downloading a file or clicking on a link they shouldn’t? These issues don’t even touch on items such as data protection and how safe is the data you put onto these sites.The idea with this article is not to press the panic button but to make you think what your strategy is. firstly, do you really need to use social media? Is it something that is going to be of use to your target market? If you do decide to use it then how do you want to use it? Constantly plugging a product or service ten times in an hour every hour is more likely to lose you support than gain it. Which members will have access to make posts or alterations?”They’re taking a different attitude this time. They’re not just turning it off but they’re acknowledging that they just can’t stop the use of it. They understand that it’s going to be used, so how do they do it safely?” he said.
